Campari is the iconic Italian bitter aperitivo, created by Gaspare Campari in Novara in 1860 and closely associated with Milan's aperitivo culture. Made from an infusion of herbs, aromatic plants and fruit to a closely guarded recipe, it is instantly recognisable by its vivid red colour. Expect bold bitter orange, cherry, clove and herbal notes. Essential for a Negroni, Americano, Boulevardier or a simple Campari and soda.